Tokyo, Japan-it is with great sadness, that Sony Corporation announced today the loss of Norio Ohga, Senior Advisor and former President and Chairman, Sony Corporation announced. Mr Ohga passed at 2 pm on April 23, 2010 in Tokyo. The cause of death was multiple organ dysfunction syndrome. He was 81 years old. A private wake will be family and close relatives, and a company will service take place at a later date.
Today's loss said Sir Howard Stringer, Chairman, CEO and President, Sony Corporation, "When I first joined Sony in 1997 Ohga San Sony Management served at the forefront as Chairman and CEO." His numerous and successful efforts were known both within and outside of Sony. Ohga-San leadership from first-hand experience was really an honor, and I went on to enjoy and benefit in the following years in countless ways.
Sony as a company includes hardware and to redefine, successor Ohga San where other Japanese companies failed. It is no exaggeration to Sony development, audio and video products, in music, movies and wild, attribute and subsequent transformation into a global entertainment guide, Ohga San foresight and vision.
"I offer my deepest regret at his death and pray that he may rest in peace."
Decisive contribution to the Sony product philosophy and brand image
Mr Ohga was a student at the Faculty of music from the Tokyo National University of fine arts and music (now Tokyo University of the Arts) when he first met Sony founder Masaru Ibuka and Akio Morita. Sony's founder felt immediately in Mr Ohga the makings of a leader, and someone whose Fachwissen would significantly benefit the companies of sound and electrical engineering. Therefore Mr Ohga was appointed in 1953, while still a student, consultant and Advisor to Tokyo Telecommunications Engineering Corporation (now Sony Corporation) before entering the company completely in 1959.
After joining Sony, Mr. Ohga worked tirelessly to improve product quality, functionality and design, while also revolutionized the company marketing and advertising initiatives, paving the way for the introduction of a series of innovative and groundbreaking products. Mr Ohga passionately advocated the creation of "in the eyes of consumers attractive" products, a philosophy that came the principles of the Sony approach to design and engineering represented, and key to the success and growth of the company.
Mr Ohga, together with Mr Morita, shared a deep understanding of the importance of brand management and together they took every opportunity employees think first and later, stresses action, that each one their decisions had an impact on the Sony brand recall. Mr Ohga favorite expressions was "The four letters of the brand 'SONY' are our greatest asset." Spread his efforts, the spirit of this message by every employee of Sony critical were that Sony, which recognized brand around the world, which today is it.
Optical disc development, establishing new markets
Mr Ohga was also a man of vision and foresight. He was anticipating the future potential of compact optical disc formats, personally to explore Sony's initiatives of this new frontier. In the development of the CD, it was Mr Ohga instincts as a trained musician, which led to push him 12 cm for a format to enable provisioning of sufficient capacity to the 75 minutes to listener Internet access service Beethoven's Ninth Symphony without interruption. These negotiations led the CD specifications still in use today. After Sony 1982 commercialized the world's first CD, sales grew quickly and by 1987, CDs had overtaken LP record sales in Japan, change the type and the way music people listened to. Mr Ohga to make efforts to the CD format was industries to launch the following optical disc formats, such as the MD, CD-ROM and DVD, which not only of consumer electronics and music recording, but revolutionized other areas of technology such as computer memory and game software.
"Hardware and software are two wheels on a car"
Driven by its philosophy, that Mr. Ohga also ran "hardware and software are the two wheels on a car", from Sony with CBS Corp., which the construction of CBS/Sony Records Inc. (now Sony Music Entertainment Inc.) 1968 A completely new approach record label, management, that identify the record company and promoting the new artist, Mr Ohga grew successfully to market leader, CBS/Sony which from 1978 - only ten years after its creation - the industry annual sales and profit growth led.
Mr Ohga continues to push the boundaries of Sony's content strategy, car about music in motion pictures, with the purchase of Columbia Pictures in 1989. With this acquisition, the basis for Sony's evolution into a comprehensive entertainment company were now firmly in place.
Mr. Ohga Chair also the introduction of Sony's game business. The establishment of Sony computer entertainment in 1993 and subsequent worldwide success of "PlayStation" fast Sony's position at the top of the industry.
Contribution to the domestic and global economic development
Mr Ohga was also active in a number of industrial and commercial organizations, both domestic Japanese and global economic development. As Chairman of the Japan Electronics and information technology industries Association (JEITA), he helped to bring discussions about the decades-long U.S.-Japan semiconductor trade from 1986 to a mutually agreed conclusion 1996. In 1998 he was Deputy Chairman of the Association of the Japan companies (Nippon Keidanren), appointed, where he was Chairman of the Committee for administrative reform and later as Chairman of the Committee on new business development, served to the Japan contributes economic development. In addition as the Tokyo industry and Chamber of Commerce and industry he was Deputy Chairman to promote Japanese industrial development and local economic growth not only initiatives, but also tried to define role the Chamber by promoting a closer cooperation between large and mid to small enterprises, and to supervise by providing a forum for the creation and development of new industries.
Throughout his career Mr. Ohga also remained his vocation as a trained musician, relentlessly devotes his energy on a sound financial basis for the struggling classical music industry in Japan. He saved the Japan music art promotion (JMARP)-Tr?ger, came in the threat of closure, and was then appointed as the Director. The Organization was renamed Sony Music Foundation and embarked on a series of new initiatives, including support for the development of the emerging young musicians and support from various concerts and musical events to promote the growth of classical music as an art form.
Mr. Ohga received national recognition when he was presented with the Japanese Medal with Blue Ribbon, 1988 and 2001 as he with the Grand Cordon of the Holy Ark introduced. Also Mr Ohga Nations around the world have services, presented him with France highest award of the country - the Legion of honour - and Germany, Italy and Austria recognized bestowing also Mr Ohga with national awards of honor.
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