14 April 2011; New York, NY--powerful continued growth of books on digital Plattformen--heruntergeladen-e-books and audio books - are sales report of the Association of American Publishers, which is released today highlights the February 2011.
The report, the Association of the U.S. book publishing industry, monthly tracks and year up today publishers' net revenues in all categories of commercial, education, professional and scientific books and magazines.
According to the results of February e-books once again enjoyed triple-digit growth percentage, 202.3%, vs. February 2010. Downloaded audiobooks have seen also consistently monthly profits vs. increased 36.7% in February.
For February 2011, e-books ranked # 1-format under all categories of trade publishing (adult hardcover, adult paperback, adult mass market children's / young adult hardcover, children / young adult paperback).
This month-long flood is mainly attributed to a high level of strong post e-book purchase, or "load" of consumers, the e readers will receive as a gift. Experts note that the advanced selection of e readers for the holidays and the wider availability of the title are introduced factors.
In addition quote trade publishers e-books as creating fresh consumer areas of interest and new sources of income für-- "Backlist" titles, books, in print for at least a year been. Many publishers report, e-book readers who enjoy a newly published book will often buy an author's full backlist.
For the year so far (January/February 2011 vs January/February 2010), this serious post purchase time include e-books 169.4% grew up $ 164. 1 M during the combined categories of print books fell 24.8% $441. 7 M. *.
Tom Allen, President and Chief Executive Officer of AAP "the results reflect February two core facts: people love books and publishers actively serve readers, wherever they are." The public is the width and diversity of choice to them read embracing. "You have e-books permanent additions to their lifestyle made keeping interest in print format books."
All added that serve book publishers to identify leaders among content providers and new target groups. "Publishers have always strategically in all markets and the readers want to find you books, whether it was format trade paperback, mass market or now digital extended." By extending their work as a developer, manufacturer and marketer of high-quality content on new technologies, publishers are constantly redefining the timeless concept of the "books." "
Other highlights in the February 2011 report (all February 2011 vs February 2010 unless otherwise indicated):
Digital categories:
E-book sales were $ 90.3 million 202.3% growth vs. February downloaded audiobooks have been 2010. $ 6. 9 M, an increase of 36.7%.
Trading categories:
Adult trade categories combined (Hardcover, paperback and mass market) were $ 156. 8 M to 34.4%. Children's / young adult categories combined (Hardcover and paperback) were $ 58. 5 M, a decrease of 16.1%
* Year up date 2011 vs YTD 2010: E-books 169.4% increased, declined while trade print books all categories combined to 24.8%
Religious books:
February sales of $ 48. 5 M were 5.5%; This is growth as well as in the category for year to-date, by 6.1% to $ 93. 9 M.
Education categories:
Sales for YTD (January and February 2011) were higher education $406. 9 M, down slightly from 5.6% vs. YTD 2010. In K-12, YTD sales were off $173 M, falling 8.9% 2010.
Professional/Scholarly categories:
Total sales for professional books and journals were $ 42. 9 M, a slight drop of 3.6% compared to February 2010. The combined sales of University Press (Hardcover and paperback) were $ 6. 7 M, falling 6% compared to previous year.
The AAP monthly and year-end sales report publishers, the major commercial, education, professional, scientific and independent represents U.S. data 84. Data on e-books from 16 houses. The report includes all book and journal sales but offers what is recognized as the best currently available industry snapshot.
AAP produces also a separate detailed report of the entire stock sales, available in May. For more information, contact the appropriate person below.
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