LOS ANGELES, 30 March 2011/PRNewswire /-Dean Sony Electronics announced the opening of the first new Sony branded store in the United States, which offers an exciting new concept, design and customer experience. It opens its doors to the public on Friday, 1 April.
Westfield century city in Los Angeles is located in the shopping centre a world-class, architecture and design, so that it can explore the complete Sony a unique target on the consumer experience including electronics, games, movies, 4200 square foot Sony shop options, Music, network services and future technologies.
"Sony's goal, is to exceed customer expectations, by an exciting, interactive and entertaining shopping experience", said Phil Molyneux, President and COO of Sony Electronics. "Our new store concept offers a way to interact with qualified buyers and competent personnel, as well as preview, test, compare, and appeal to the full potential of Sony entertainment offerings."
"New store in century city is an important step in building a blueprint for future Sony stores, both in the United States and around the world," added Kiyoshi Shikano sales and marketing officer, Sony Corporation, global. "Sony is eager to test innovative products in this store and hear and experience and customer feedback." Reviews we collect that we can continually upgraded both here to improve our retail experience in the United States and around the world. "Because the Sony is increasing its focus on providing its customers with an integrated shopping experience, that the functions, all, be that Sony has to offer, from hardware to content, services, all Sony style stores and websites worldwide also transition be branding of Sony style on Sony."
Showcase areas
In the spirit of Sony's make.believe brand message the new memory to grasp immediately the imagination of the customers and engage with everything that has to offer Sony, in an integrated, interactive and inspiring way.
Before the new shop options, literally: a window into the world of Sony. Inside consumer be can access experience and connections with all that, what Sony testing from its network services-including unlimited music and video on demand powered by Qriocity--products connected to the network, with play's PlayStation GranTurismo 5 on a PS3 and a Sony 3DTV to produce. You are lost in the position to shoot video on a wide range of cameras in a 3D movie from Sony Pictures and test headphones while listening to Sony music artists.
The shop offers also a place to learn about future and new technologies and innovations. For example, the century city store Sony's RayModeler is that projects have a, a futuristic, 360-degree display prototype, 3D image function, to see that from all sides.
Highest level of personalized service
With the opening of the new store, Sony is service introduction premium services customers with an exceptional support experience for all Sony products set-up and repair easier. Services include support and all products, activation of wireless services, and technical PC and it support training through trained personnel by establishing, by certified technicians. Also available in home consultation, delivery, and TV and home audio and video installation by authorized technicians.
Grand opening weekend
In conjunction with Los Angeles' 102.7 KIIS-FM radio the first 102 people get to new Sony store daily from April 1-3 a Sony instant play give pass for a chance to win one of 102 Awards, including a Sony Internet TV, a Sony VAIO notebook PC, a digital book reader, a Bloggie camera and a few PIIQ headphones.
A live performance by Grammy nominated singer/songwriter is Natasha Bedingfield planned in the store at 4 am on 2 April with songs from new album release by Sony network entertainment called strip me sponsored, this event is a meet and greet opportunity with Bedingfield, as well as practical demonstrations of Sony's unlimited streaming music serviceMusic powered by Qriocity.
In addition to customers, which the in-store QR code with their smartphones scanning immediately for a chance to win some tickets KIIS FM days long Music Festival, Wango Tango are entered. Two groups of four tickets for the store grand opening will be awarded weekend and a set of four tickets per week until the end of April.
Design and location
The new store was designed in cooperation with Klein Dytham architecture (KDa). It features a bright, open, inviting space, with products for tables displayed, so that consumers can personally interact and engage with them, as they would in a home environment. The layout of the store is flexible with movable walls and changing color schemes so that it is adapted and newly configured to select specific products to engage services or content and delight customers with fresh experience every time, when they will return can.
Westfield century city in Los Angeles is the Sony store at 10259 Santa Monica Blvd. in the shopping centre. Regular store hours are 10 am Monday to Saturday 9: 00 A.m. and 12 to 7 am on Sunday. A directory of all 30 Sony store in the United States can be found at www.sony.com/sonystore.
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